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By: Kalen
I love how you tossed in “digital marketing” at the end, that’s hilarious. I go for just “marketing” – in my context the internet/online/web part is pretty much assumed
View ArticleBy: Ian
I like ‘web 2.0 interactive online marketing’. It lets me raise my price by at least 20%.
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By: Lee Odden
Maybe there is a place for something like digital marketing or in Ian’s case, “conversation marketing” although that’s not quite as general.
View ArticleBy: Tim Dineen
Oddly, I did the reverse: Back in 97, I used “Online Marketing” but I switched to saying “Web Marketing” about 5 years ago… But “web” is less formal as a job title, etc so I’m voting for Internet...
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By: Matt
Have to side with Lisa R, I use/prefer “Interactive Marketing”… that is the distinguishing characteristic and perspective, and I like it’s flexibility to scale alongside future...
View ArticleBy: James Creare
I think in the industry, I refer to it as ‘Online Marketing’. As ‘online’ seems to cover a broader spectrum of topics that could be marketed. However I think from the perspective of customers of...
View ArticleBy: Nick-SEO
Agreeing with James creare, Online Marketing talks about about a wider range of marketing opportunities. The concept of ‘online’ has been evolving over the last 3 years and i would reference the web...
View ArticleBy: SEO Copywriting | Internet, Online or Web — the great marketing debate.
[...] sparked an interesting debate on his blog about the terminology used to describe our industry. Check it out to share your opinion on whether to call it Internet Marketing, Online Marketing or Web...
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By: Rick
Great debate. In my opinion, web marketing = old, circa 1995 internet marketing = ehh, 2000-ish online marketing = web 2.0 cha-ching! For what it’s worth, I graduated with a BS in eBusiness Management....
View ArticleBy: Dan Thornton
I stick away from ‘online’ ‘web’ ‘internet’ etc, as it limits you to a technology defined silo. I specialise in Community Marketing (As opposed to Social Media Marketing or WOM Marketing!!!) which is...
View ArticleBy: Nick Wilsdon
I’ve gone with Online Marketing/Marketer myself. The lines between traditional and digital marketing are too blurred now so I like the online/offline distinction.
View ArticleBy: Debbie Hemley
Good question! I thought I’d mention Forrester’s use of “Interactive Marketing” in their recent report “Forrester’s Five Year Interactive Marketing Forecast” where they broke Interactive Marketing into...
View ArticleBy: Lee Odden
I guess in the end, it’s all marketing. Part of the reason for asking the question on this post is that we own marketingblog.com and are researching ways to categorize content. If all goes well it will...
View ArticleBy: Dharmesh Shah
I’m going to put in a vote for “internet marketing” (but I too have a bias, as that’s the phrase we’ve been using in our marketing materials). One somewhat data-driven rationale for this: “Internet...
View ArticleBy: Rob Stokes
Not once on this page is mentioned the word eMarketing… thats what we call it in South Africa!
View ArticleBy: Drew Stauffer
Since all of the terms are fairly interchangeable…I choose the term based on traffic and competition. I don’t care how perfect the term is for my business, if there’s no chance that I’ll get decent...
View ArticleBy: Aimee Beck
I’m going to have to go with “online marketing” as my first choice, followed by “Web marketing.” To me, Internet marketing screams get rich quick. That being said, however, I have to agree with Drew...
View ArticleBy: Anthony
I think internet marketing and web marketing are kind of Web 1.0 terms. Online marketing, to me is a broader term, capturing the wider array of channels over converging technologies.
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